Asn report

Materials and products must be inspected to assure that the quality characteristics conform to requirements. Inspection may occur as the product is being produced, at final Inspection on completed product at the producer, or at receiving Inspection at the consumer. There are three ways that a lot of N quantity may be Inspected: complete Inspection of the lot, no Inspection of the lot, or a partial inspection of the lot. Complete inspection of the lot, referred to as 100% inspection, can be extremely time consuming, and as such expensive. 0% inspection should be reserved for those situations where even a single defect is associated with unacceptable risk, as in medical or aerospace applications. 100% inspection may also be necessary if there is reason to believe that the lot is of particularly low quality, or if no information is available to estimate the lot quality. No inspection of the lot, or 0% inspection, is the ideal inspection level from a financial view, as there is no cost a dded. However, 0% inspection Is risky, as even one bad lot of material can have a significant monetary impact, easily erasing any savings realized from the lack of Inspection.Regardless, certain situations do lend themselves to Inspection. The material may be so Inexpensive, Like a screw or nut, that there Is no Justification for Inspection. Or there may be sufficient statistical and/or historical evidence that the lot will meet the required quality level that inspection is unwarranted. A partial inspection of the lot, called sample inspection, provides an alternative to the extremes of 100% or 0% inspection, and is the most common method of lot inspection. Sample inspection Lana typically use statistically derived tables from a know standard, such as the ubiquitous IEEE military standard.These sampling plans allow for the selection of an Acceptable Quality Level (SQL) with a corresponding sample size (n) based on lot size (N). The inspector then uses the specified acceptance number (c) and rejection number (d or r) to decide if the lot should be accepted or rejected, called sentencing the lot. The lot Is accepted and considered of adequate quality when the number of Identified defects In the sample is less than or equal to the acceptance number; otherwise the lot Is rejected. A refinement to single sampling plans, where a single sample is used for lot sentencing, is a double sampling plan.Instead of a single sample (ml), a second sample size (no) is also defined by the selected plan, as well as a second set of acceptance and rejection numbers (ca and do). If the number of defects identified in the first sample is less than CLC, the lot is accepted; if the defects are greater than ca, the lot is rejected. If the number of defects is greater than CLC, but less than or equal to ca, a second sample is drawn. If the sum of the defects identified in both samples is less than or equal to ca, the lot is accepted, if the sum is greater than ca, the lot Is rejected.Dou ble sampling plans can be psychological appealing, with a perceived â€Å"second chance† for accepting a lot. The reality Is that no such advantage exists, as both single and double sampling plans are designed to provide similar probable's for accepting or rejecting lots of Identical quality. The actual advantage of double sampling plans over single sampling plans Is found In the sampling plan will always have a lower ASSN then a single sampling plan; the inspection took less time and so cost less.

The Coors

The US brewing industry is mainly dominated by six main key competitors towards a small number of local competitors. As a reality of the industry, the main costs are the commodity, production costs (brewing&packaging) which oriented major brewers to backward integration in order to become cost-efficient. Cheaper distribution strategies may create real competitive advantage in brewing industry. The competitive rivalry is broken up into three main segments, National, Regional, and Microbrewers. National competitors have wide market coverage and generally a large company. Regional competitors are smaller than National in the fact that they only distribute in certain regions. Microbrewers are the smallest of the three because their size and capacity limit them to only distribute to small geographic areas. Due to the strong rivalry among existing competitors, new entrants to the industry face many difficult barriers to entry by the existing bigger brewers. Large capital requirements and the need to establish a very strong distribution network are the main barriers. Many laws and regulations may also inhibit a new entrant from coming into the market. In addition to this, the threat of substitute products is moderate in the industry. On the other hand, the demand has grown generally only at less than one percent over the four decades, except the period from 1960 to 1980 which is characterized by the higher consumption of younger drinkers and efficient marketing strategies driven by key market players mainly focusing on pricing and differentiation. Coors in the Brewing Industry The core competencies of Coors brewing company were the production quality focusing on most qualified inputs and better production processes and the brand positionning emphasizing the image of quality. Coors products differentiation was coming from both in the materials that went into the beer and in the process they followed to brew it. The extra costs of better production processes are controlled by single product focus, running the fastest packaging lines as a result of vertical integration and benefiting from economies of scale through the country’s largest brewery. By creating a perception of a natural, high quality product Coors was able set high relative price while maintaining a high volume of sales. Coors responded to the need to fill excess capacity by national rollout. But the lack of efficient distribution channel and multiple production sites were the main significant disadvantages of the company. The company overcame this obstacle by establishing distribution centres in outlying markets and working with weaker distributors willing to sell only Coors. Opposing to its past strategies, Coors focused on weaker distributors and spent more to manage the relationships. The company had begun to focus more on advertising and marketing. The expansion strategy was supported by strong brand image campaigns focusing on product quality strengthened the brand ever than before towards competitors. Due to increasing competition, they also began to launch different segments of beers. The agreements made by Molson of Canada and Kaltenberg Castle of West Germany may be treated as the positioning strategies in international marketplace. Coors’s plan for multisite expansion included a new facility in Virginia, to supply the eastern states in order to support future demand and absorb the increased shipping costs. Now the main question is that building a new facility would be profitable or not for Coors. The slow trend in sales growth from 1975 to 1985 might be taken as evidence that they would not need more than 25 million barrels in capacity in the near future. The costs savings from reduced shipping costs could be offset simply by scaling their existing facility. Building the new facility in Virginia might be against Coors’ product differentiation supported mainly by the pure ingredient â€Å"Rocky Mountain spring water† which in reality is the core competency for the company due to the location. Any facility built outside Colorado will not brew beer with the Rocky Mountain spring water. The past inefficient strategies should be investigated by the company. First of all, Coors could have continued to dominate the western region. Coors should have expanded the production capacity to support the consumption increase before the competitors moved production into territory. The possible solutions for competitors would be in this case, tolerate higher shipping costs for market entry or build a large, underutilized, production facility. So they had to accept Western market region belonged to Coors. Additionally, by growing dominance in their western territories, Coors would have built an even stronger position over their distribution channels. On the other side, in terms of marketing approach Coors should have focused on maintaining the Coors’ brand image in its core territory rather than reaching the niche market with limited penetration. The product strategy should also have been driven with a different approach. Rather than multiple product segments expansion, Coors should have only focused on rapidly growing light beer segment with their successful Coors Light product which would have reduce the cannibalization of super-premium products on Coors Banquet.

Economics, Effects of Specialization Essay

Specialization basically means when an individual or businesses produce a narrow range of products in simple words, when a person or business focuses on producing one type of product because they are good in producing that product. International exchange allows for specialization, which is when one producer produces the good that comes at the least cost of production and opportunity to him or her and then trades for those goods that come at a higher production or opportunity to him or her. The law of comparative advantage explains how people can gain from trade and specialization. Comparative advantage is defined as the ability to produce a good at a lower opportunity cost than others can produce it. Therefore, specializing gives that country a comparative advantage over others. specialization also leads to economic interdependence which is when producers in one nation depend on other to provide good and services that they do not produce. ere’s an example : lets say China produces 500 fish and 200 cheese and Canada produces 200 fish and 500 cheese , China will stop making cheese and focus on producing more fish and Canada will stop making fish and focus more on producing cheese , in the end , they will end up trading , this is economic interdepedence when another country relies on another country for a product or service. Not only does it lead to mutual gains by allowing different countries to specialize in the production of those things they do best, but it also allows them to import goods that foreign producers are willing to supply at a lower cost than domestic producers. Resources and such differ from country to country and give some countries an advantage to producing some goods over others and prove to be more profitable and advantageous to all. By allowing for international trade, countries can specialize in those goods that they can produce most economically and them offer them to consumers at a cheaper, more affordable, and more economical price. Absolute advantage is a situation in which a nation as a result of its previous experience can produce more of a good, with the same amount of resources, than another nation. till , this doesnt mean that just because one country has an absolute advantage that the countries cannot gain from international trade. countries can still gain as long as relative production costs differ. 3 reasons why International trade is necessary International trade allows countries to learn from each other and take in new ideas. international trade is needed between countries is because resources that country needs are not available everywhere. international trade is necessary is that it reduces the risk for one economy.

No topic Essay Example | Topics and Well Written Essays - 250 words - 4

No topic - Essay Example The youth is engaged in disturbing activities with mothers losing. The shady nooks frighten the souls by raising questions over the state of the society. The state of extraordinary poignance has been highlighted with a tinge of hip hope that drives into a different world of distress. On the other hand â€Å"Whatever you like† song highlights a happy story full of positivism and high energy with little rap making it all the mire soothing. The song depicts the emotions of a man for whom buying sources and resources is an easy task. He often states that the girl can buy whatever she wants as the whole world is in a happy state full of sources and resources. He often states that buying good education and luxury items is within the reach and anything can be bought within no time. Comparing both the songs, it can be assumed that the grandmaster takes into the world of distress and little hope while â€Å"Whatever you like† takes into the world of happy sights, positivism and high enthusiasm. The contradiction made in the two songs belongs to two different worlds that highlight the difference between the rich and poor. Both songs can be considered as beautiful depiction of availability and paucity of emotions and

History of The Australian Aboriginal People Essay

History of The Australian Aboriginal People - Essay Example However, what appears to be clear is that the first Aboriginal settlers colonized what is now Australia between 30,000 and 80,000 years ago via what is now Papua New Guinea or what is now Indonesia (Australian Aboriginal History, 2002; Siasoco, 2006). In 2001 the population of aborigines and Torres Straits Islanders was 366,429, approximately 1.9% of the Australian population as a whole and slightly more than the estimated aboriginal population of 350,000 at the time of European colonization in the late 18th century. At the time of the European invasion, there were 500-600 distinct groups of aborigines speaking about 200 different languages or dialects [at least 50 of which are now extinct] (Columbia Electronic Encyclopedia, 2006). Although culturally diverse, these groups were not political and economic entities and lacked class hierarchies and chiefs. These aboriginal people were hunter-gatherers who lived in small family groups of 15or 30, called bands. Bands were the basic residential and economic unit (Siasoco, 2006; Arrernte Culture, 2006). Despite their variety and differences, the aboriginal people possess several unifying factors. ... People within these social networks frequently co-operated to exploit abundant resources during good seasons or to share scarce resources during drought or flood (Siasoco, 2006). The aboriginal people are a culturally and religiously rich people. Their social structure, family ties and classification system is almost as complex as the people. However, spiritually, unlike other religions, aboriginal belief does not place the human species apart from or on a higher level than nature. Their spirituality involves a close relationship between humans and nature. Aborigines believe some of their Ancestors metamorphosed into nature (as in rock formations or rivers), where they remain spiritually alive. In the oral tradition of storytelling, aborigines refer to the beginning of the world as "Dreaming," or "Dreamtime. In the "Dreaming", or the Alchera of the Aranda, the aborigines believed that their ancestors who rose from below the earth wandered on a featureless world and gave the world its present shape and form; they believe that their ancestors metamorphosed to form different various parts of nature including animal species, bodies of water, and the sky (Arrernte Culture, 2006; Australian Aboriginal History, 2002). The aborigines have an intricate classification system that defines kinship relations and regulates marriages. The Kariera, for example, are divided into hordes, or local groups of about 30 people, which are divided into four classes, or sections. Membership in a section determines ritual and territorial claims. In half of the hordes the men are divided among the Karimera and Burung sections; in the other half they are divided among the Palyeri and Banaka sections. These sections are exogamous, and rules of marriage, descent, and residence

Candleford Conservatories Ltd Assignment Example | Topics and Well Written Essays - 2000 words

Candleford Conservatories Ltd - Assignment Example A rise in foreclosures will hurt businesses in that those who can be potential customers will not be in that they are now not concerned about doing business with companies to obtain the things they want, they now have to be careful with their spending, purchasing only what they need and not what they want. Sometimes, they may not even be able to purchase the things that they need. Almost everyone in some way shape or form will feel the effects of the damage that an eight percent unemployment rate to have on the national economy. If there are problems in the UK, as far as the economy is concerned, there will also be problems with UK international trade in that there will be less goods to export, being that the workforce who will contribute to producing such goods will have dropped due to lack of employment that has resulted from the fall in the economy. Not to mention, inflation will also affect the international trading in that other countries will have to pay more for goods, which in the long run will hurt profits. This will hurt the economy considerably in that the UK will not be able to make money from outside sources as easily as before. The significant unemployment rate will cause there to be a lack of demand for conservatories, which will cause the customer base for Candleford LTD to be significantly less. Unemployment means that there will be a number of foreclosures. The more foreclosures there are, the less that will have homes, and if people cannot hold onto their homes, then conservatories cannot be installed and purchased. When the demand for conservatories drops, this effects everyone at Candleford Conservatories LTD, as the lack of demand can effect whether or not some will continue to have jobs, since the profits that the company brings in supplies workers with their salaries. 12) Illustrating your answer with examples related to the case study; explain the difference between strategic and tactical business decisions. (6) The differences between strategic and tactical business decisions are that strategic business decisions would use the company's history to make future business decisions, carefully strategizing what moves will be made next, as it pertains to the success of the business, and tactical business decisions are methods that the company will be able to employ in order to be successful, such as what tactics that will utilize to target their client base and improve their operations. An example of a strategic business decision is when Paul analyzed the company's history before he made any decisions about the company's operation. For instance, he paid attention to what his father did. He took not of what worked and what did not and carefully considered all factors before taking a first step. A tactical business decision was made when Candleford had to figure out how they would function in a down turning economy where not only did the industries that they so heavily depended upon were drasticall y effected, they had to be creative in getting customers to purchase conservatories. 13) Giving reasons to support your opinion, explain: a) Which industries or sectors of the economy are likely to suffer less

Mastery of information technology in career of nursing Essay

Mastery of information technology in career of nursing - Essay Example The mastery of information technology is extremely important in the educational field nowadays as the computer is the basic element in all professions. So I believe that mastering computer technology will give freedom to any student to choose what he or she wants as a career. My dream to pursue nursing career will definitely need a knowledge in latest information technology as hospitals are highly exclusive with computer technology.I was very sure even when I was doing higher studies that I would aim towards working as a nurse in future period. But for this purpose, I was convinced that I need to be proficient in the computer field. An in-depth knowledge of information technology has allowed me to learn subjects easily during my educational process. Nowadays most of the studies are done through E- learning and knowledge in the computer make things easier and effective. The computer makes the learning process easily understandable that also in less time. It has also allowed storing data and accessing it wherever and whenever needed. According to (Downes 1) â€Å"Today, e-learning mainly takes the form of online courses. From the resources distributed by MIT's Open Courseware project to the design of learning materials in Rice's Connexions project to the offerings found at colleges and universities everywhere, the course is the basic unit of organization†.Even test, projects and lesson modules are worked out with the help of computer and my knowledge in information technology has helped me to successfully complete my studies.

Internet Marketing and an Impact on Buying Behaviour of Teenagers Personal Statement

Internet Marketing and an Impact on Buying Behaviour of Teenagers - Personal Statement Example Page, K., & Uncles, M (2004) define Internet marketing as a marketing strategy adopted by many entrepreneurs to reach out their customers through the Internet with an organized plan and a smart marketing campaign. The author argues that the online market is growing at a rapid pace compared to the retail market so that anyone with the need to make money select Internet as his first choice. As per the statistics available, in the fourth quarter of 2005, US retail e-commerce sales totaled $26.5 billion with an increase of 27.5% just from the third quarter of 2005. At the same time, millions of people are exploring opportunities on the Internet that made the competition stiff in online marketing. The author put forward two things; an effective plan and aggressive marketing for success in Internet marketing. He has pointed out that a website without planning and the identification of the target market will definitely end in failure whereas in-depth planning will increase the chances of su ccess more. The author also argued that even amidst the stiff competition, the future of Internet marketing is bright (Hartman, J. B., Gehrt, K., & Watchravesringkan, K., 2004). Mick, D.G., & Fournier, S (1998) defines In... strategies he has pointed out other methods such as site optimization, linking, and indexing, implementing online marketing partnerships with high-profile online businesses, paid keyword advertising, etc. as the successful strategies for Internet marketing. Buying behaviors of the teenage community Lenhart, A., Rainie, L., & Lewis, O (2001) reflects on buying behaviors of the teenage community in terms of their attitude toward appearance. They argued that the marketers should make advertisements to target "jockettes" (young women who have active lifestyles) and "young metrosexuals"(young men focussed on their outward appearances) in order to convince the teen community. Gender and brands can influence the buying habits of teens according to the author. Park, C., & Jun, J.K (2003) summarizes buying behaviors of teenagers with respect to the cool looking technology and customizations of products are essential for attracting teen customers. Personalization, style, and functionality are the major features of a product which influence the teen community. Impact of Internet marketing on buying behavior of teenagers The online purchasing behavior of teens for goods like books, apparels, dining, music, practices is around half of the teenage consumers that has risen significantly from the 31 percent of statistical from the result December 2000 (Park, C., & Jun, J.K., 2003). Teens are the major segment of Internet visitors. This is not easy to convince the teen community with conventional methods of marketing. A business plan and marketing strategies are essential for canvassing the teen community through Internet marketing.  

Computation finance Essay Example | Topics and Well Written Essays - 3000 words

Computation finance - Essay Example Creation of these dark pools has been possible because of existence of electronic trading and the fragmentation of avenues of conducting financial trading. The participants access them directly amongst themselves or through crossing networks. Dark pools are made up of three types, including where the independent entities create a distinctive and differentiated means of trading, those that are owned by brokers allowing the clients of the broker to trade amongst themselves in anonymity, and those created by the public exchanges themselves, meant to give their customers a chance to enjoy trading in anonymity and hiding of orders while trading. Hidden liquidity allows traders to ‘hide’ all or a part of their orders, which results into a market with two components – a displayed component and a non-displayed component. Hiding of orders, however, makes market participants to access incomplete knowledge regarding the market’s general depth. This paper is going to look at how these dark pools of liquidity work, why they are needed and their impact on the visible market. Most of the electronic exchanges that are order-driven use specific order types to provide liquidity such as what is referred to as ‘Iceberg Order’. An Iceberg Order is a passive order that is split into small portions, with partly or none of which is visible to the public. By concealing the actual quantity of the order, it is possible to tame price movements and reduce leakage of information, as well as any other flows that culminate from significant adjustments in the supply of stocks – this is called market impact. Splitting of orders is automated through order management systems, and it is a standard strategy used by many institutional investors.1 2 Companies are allowed to choose from three types of dark pools. The first include those owned by broker

The Black and White World of 1984 Seen Through Dark Eyes Essay Example for Free

The Black and White World of 1984 Seen Through Dark Eyes Essay The black and white world of 1984 seen through dark eyes The cafe scene by Salvador Dali was painted in the mid 1900’s and it depicts two people sitting down for a drink is the primary image but there is a secondary image of a skull that is created by the first image of the people. The paintings beauty and story can be related to George Orwell’s novel 1984 which is a love story about a futuristic science fiction society that is completely controlled by the government. Death was referred to several times in the narrative and it ultimately became the main character Winston’s destiny. Winston’s love for the character Julia ultimately became his demise. One may say the painting cafe scene by Salvador Dali and 1984 relate through love, death, and the shades of black and white. Salvador Felipe Jacinto Dali I Domenech was born in Spain. As an adult, he made his home with his wife. Many of his paintings reflect his love for Spain. Dali’s painting the cafe scene was painted in the early 1940’s and reflects nightmares in â€Å"moontide† (history of art 1). By the time of his death, Salvador Dali had become one of the world’s most famous artists. Many of his paintings hang in many of the world’s great museums. The general public embraced his work more than that of other artists. Dali’s paintings and other artistic creations clearly reflected the growing importance of the subconscious on the arts during the modern era. During a career that lasted more than six decades, Dali emerged as one of the most popular and influential painter’s within the Surrealist movement. He became one of many influential artist of the twentieth century, noted not only for his painting but also for numerous other creative parts (Salvador Dali). Dali painting uses shades of black and white to show death, and sorrow sadness these are all words that can describe the society of George Orwell’s 1984. Death can be seen in the painting with the image of the skull and in 1984 with the thought police as said by Winston â€Å"Thoughtcrime does not entail death: thoughtcrime is death† (Orwell 28)if you are caught by the thought police you are better off just killing yourself. Winston and Julia both went against the party and they’re crime sent them to the ministry of luv witch is a section of the government that deals with laws. Death is everywhere in the painting and in 1984. Sorrow and sadness are easily seen in both 1984 and cafe scene, sorrow is seen in the colors of the painting and in the crying eyes of the skull. Sadness is seen in the novel with Winston’s life at the beginning of the story, his life is described as bleak and terrible the story states that he lived in an apartment complex that reeked of old cabbage and was just dirty. His life at the beginning seemed sad and he seemed as if he didn’t want to live it. Sorrow is also seen in the end when he thinks he was going to die in the ministry of luv, when O’Brien released the rat’s that was a time a sheer terror and sadness. Doing actions such as protesting having sex go against the party is often compared to as death was said by the main character Winston â€Å"At the sight of the words I love you the desire to stay alive had welled up in him† (Orwell 110). Love is almost forbidden in the society of Oceania, this and Dali’s painting show how love may be equal to death. The skull shows death while the two people having drink can demonstrate love and those two people could be seen as Winston and Julia. Winston and Julia have a love that is frowned upon by the society and by the government, and if they are to confess their love it will most certainly be their death. 984 and â€Å"cafe scene† clearly relate through love by displaying two people sitting down and drinking. Those people can be compared to and seen as Winston and Juliet, Winston and Juliet fall in love through anything but normal fashion. The way these people fall in love is through sheer chance, Winston dreaming of killing Juliet, when he told Juliet about his thoughts of bashing her head in with a brick and raping her she just laughed this is close to a sign telling the reader they are truly in love. Love is a key component that is seen in â€Å"cafe scene† and in the narrative of 1984. Black is compared to death, evil, and mystery; black is a mysterious color associated with fear and the unknown. Black is not a color, It is the absence of all color. When people speak of opposites, it is usually in terms of black and white. Black, and its opposite white, represents poles. Black absorbs all parts of light. While white opens up, black shuts down. It has come to mean disclosed, fearful. It is linked to the unknown or the unseen. In times of fear and uncertainty black contains the energy of the threatening unknown. It usually has a negative feeling to it, black contrasts well with bright colors such as white. The painting has a large amount of black inside of it and that black tells a story about all the death and secrecy in the world of 1984. In Oceania it is futile to go against the government because the house always wins, Winston and his lover had tried to fight against the system in their own way and they failed. This failure had been the cause to Winston’s death. The amount of secrecy in Oceania is infinite, actions the government uses are kept secret. all the reasons they do it is a secret and the reasoning behind the reasoning is a secret. The color of black can correlate to 1948 through death and secrecy. White is compared with light, goodness, innocence, and purity. It is considered to be the color of holiness and perfection. White means safety, purity, and cleanliness. As opposed to black, white usually has a positive feel. White is not a color, but the overall binging of all color. In many cultures it represents openness and truth. White has a cold quality but at the same time a warming one. It has a feeling that you can move toward anything and overcome any obstacle. Winston is almost an innocent person in 1984 he is a random man who goes through his day in day out routine until he is given a chance to fall in love and change everything in his world. At one point in the novel he feels as if nothing can stand in his way even the government and this is when he defies it and does as he pleases. This shows the correlation between the shade white and 1984. Bothe classic pieces of art changed the way people thought in those fields of art. Orwell had inspired many writers with his dis-utopian society ever since his release of 1984 back in the 1940’s. Many stories have copied a type of society in their stories such as starship troopers and other literary works of art, Dali’s art also influenced painters with his use of cubism and realism. The work of Orwell and Dali still influence the world today even after their deaths and their works show love, death and they can also show the shades of black and white.

The Impacts Of The Industrial Revolution In England History Essay

The Impacts Of The Industrial Revolution In England History Essay The Industrial Revolution is sometimes criticized for the negative impacts it brought to the society. However, it is a very interesting, and an undeniable fact that the revolution actually prevented the Malthusian Catastrophe, which could have affected England severely, through starvation, poverty, and diseases. This essay evaluates how, and in what ways England had been affected by the Industrial Revolution both negatively and positively. Most importantly, the research will focus on the ways in which the Industrial Revolution may have prevented the Malthusian Catastrophe in England. This essay, however, will not assess the impacts of the Industrial Revolution in any other countries, nor will it assess factors other than the Agricultural Revolution, efficiently produced goods, and the Enclosure Movement. The most important variables considered will be Englands societal and economic conditions before the revolution began, and how they changed after the revolution was progressed. Causes of the Industrial Revolution, the progress it made, and the negative social, or political impacts brought about in England will also be considered to evaluate the research question. Although the three factors played important roles in preventing the Malthusian Catastrophe, which could have brought disastrous impacts to the British society, they also bought negative impacts on the society, providing poor working conditions, and taking rights form the farmers This problems will further be evaluated in the actual essay. Contents Introduction à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦4 Industrial Revolution Efficiently Produced Goods à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. 6 Agricultural Revolution à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.10 The Enclosure Movement à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. 14 Conclusion à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦18 Works Cited à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 19 Industrial Revolution: The Impacts of the Industrial Revolution in England on the Malthusian Catastrophe Introduction In a state therefore of great equality and virtue, where pure and simple manners prevailed, the increase of the human species would evidently be much greater than any increase that has been hitherto known In 1798, Thomas Robert Malthus published an essay on the principle of population, describing the increasing number of human populations in the 18th century. In his essay, he came out with two postulates: one, food is necessary for human survival, and two, passion between the sexes will not go away. Along with the two postulates, Thomas Malthus undoubtedly declared that subsistence limits population level, since subsistence decreases while population increases (Thomas) and that this would affect the larger socio cultural system in terms of misery, vice, diseases and poverty. Malthus further augmented his idea through carrying capacity theory, noting that populations as a whole tend to grow exponentially or geometrically, whereas natural resources grow arithmetically if they grow at a ll. When a population reaches beyond the amount of resources available to its survival, it has reached its carrying capacity. When a population reaches its carrying capacity, a number of limiting factors such as disease or famine, can occur to bring population down and back to naturally acceptable limits.(Strachan) However, as a result of the Industrial Revolution in the eighteenth century, his prediction towards Europe didnt take place. The first Industrial Revolution, which proceeded throughout the decades, began in Britain for a greater economic specialization, and to bring an economic shift through changes in industry. Before the introduction of the Industrial Revolution, there was a great social inequality among the populace in Britain (Hooker). Land was processed mostly by wealthy people, while lower class people struggled to survive, dying with malnourishment and diseases. Besides, there was a countless land of farms, while Britain possessed no real factories. However, follow ing the introduction of the Industrial Revolution, new factories were opened, more jobs were created, and wages rose (Kreis). Most importantly, it stopped the Malthusian Catastrophe, which could have brought devastating impacts on Britain. Three factors might have played significant roles in stopping the catastrophe, which are: Efficiently produced goods, Agricultural revolution, and the Enclosure Movement. Industrial Revolution: Efficiently Produced Goods The Industrial Revolution, which began in the eighteenth century in Britain, is well acknowledged for the mechanization of production systems. In earlier centuries, the focus was how to produce more used in the modern has changed everything (Kreis). Before the introduction of the Industrial Revolution, Britain was a country where men worked from dawn to dark and the laborer lived not in the sun, but in the poverty. In factories, production was merely dependent on laborers; hence it took a large amount of money and time, without productions being made promptly. In addition, many people worked at home in rural areas while a few worked in shops and in towns (Margaret). On the other hand, the industrial bourgeoisie was eager for higher profits, lower costs, and accelerated production, and they sought alternatives to improve the production of goods. In account of these reasons, machines and new inventions were considered outstanding for everyday use. The Industrial Revolution began with n ew machines. Within the relatively narrow confines of production technology in a number of industries, more numerous, and more radical inventions, including the telephone and assembly line, occurred during the Industrial Revolution than ever before in so short a period, and the Industrial Revolution eventually took manufacturing out of the home and workshop (Margaret). The machines and new inventions that ameliorated the efficiency in producing goods were wide ranging, from a shuttle to an engine. Along with these machines, many factories were able to accelerate production, with lower costs. For instance in 1785, Edmond Cartwright, an English inventor, invented what he called a power loom, after he was inspired by what he saw in a factory, owned by Richard Arkwright (Kreis). The machine, although at first stage, performed poorly with mechanical breakdowns, helped factories improve the speed and quality of weaving after being modified several times. Another example that had presented a great efficiency during the Industrial Revolution in Britain was the Steam Engine, which the first reliable one was developed by James Watt (Patricia). Steam engines were the power being locomotives and ships, which provided a faster source of transportation to bring raw materials to factories and to bring finished products to market. Both these machines were used var iedly in different factories and mines in Britain, as they helped to accelerate production, while having to spend less money and time. It was clear that the new inventions and machines during the Industrial Revolution created an enormous increase in the production of many kinds of goods. The underground movement of coal was speeded up by the utilization of ponies and carts on rail, and the production of coal increased steadily, from two and a half million to more than fifteen million tons by 1829 (Kreis). The flying shuttle, which was invented in 1738, rendered the old process of carrying the weft through the threads of the warp obsolete and enabled the weaver to double output (Patricia). The textile industry marked a great change after the introduction of new inventions, due to transformed methods of making textiles after the introduction of new inventions. Starting from 1831, the British industrial production was doubled, and in 1852, the industrial production doubled again, marking up to 3.3 per capita (Mokyr). The evidence is that the discovery of basic principles of machine design, their application to large or small-scale industrial production and the creation of efficient managerial techniques were all independent of the creation of the factory system by nineteenth-century capitalist. The application of machine design to such industries as spinning and weaving in seventeenth and eighteenth centuries often resulted in inventions suited to the circumstances of petty producers: The new machines required little capita and a family sized labor force, and hence were well suited to the perpetuation of Britain industry (Sabel, 1982, p. 39) At any rate, the efficiently produced goods played a principal role in stopping the Malthusian Catastrophe. It is to be noted that the Malthusian Catastrophe was said to be a return to subsistence level conditions as a result of economic being eventually outstripped by growth in population. The industrial revolution was the driving force behind social change in Britain, and changed nearly all aspects of life through new inventions and spawned a new economy (Clark). As a result of many new inventions such as the steam engine, locomotive and powered looms, production and transportation of goods radically changed. Furthermore, with new mechanized machinery, factories could be built and the factories used to mass produce goods at a rate that human labor could never achieve. Machinery replaced some human crafts; coal replaced humans and animals as the source of power to run machines; and the centralized factory system replaced the distributed, home-centered system of production (Rutherfor d Ahlgren, 1990, p. 151). Machinery and inventions invented toward the manufacturing companies clearly replaced the distributed, home centered system of production, and they eventually improved the production as well as economy in Britain. The population in Britain increased, which meant the resources had to be divided among a greater number of people, keeping the standards of living at subsistence levels (Jegede). The rapidly growing population and sustainability of economy worried Thomas Malthus, resulting in him introducing the theory of the Malthusian Catastrophe. However, following the newly invented mechanism, and efficiently produced goods, the Malthusian Catastrophe could have been stopped. The machines during the industrial Revolution did more during the 1800s to raise peoples standard of living than all the actions of legislatures and trade unions. Despite of its economic improvement, and the great increase in production of goods, therere also some negative interpretations toward the new machines invented during the same period of time. Some historians have stressed the negative parts of the machines, as they pointed to the overcrowded and unsanitary housing and the terrible working conditions such as low wage, created by rapid industrialization in the cities (Patricia). Child labor and precarious factory machines were also pointed out. In Britain, nearly half of the work force in the textile industry in 1833 was under the age of 16. In many cases, the employment of children was quite extensive and the conditions, hours and treatment appalling by twentieth century standards (Tuttle). Many interpretations are taken toward the acts of the industrial revolution. While some historians disparage the industrial revolution due to the negative impacts it brought to the society, some historians see it justifiable due to the fact that Britain had achieved a great progress in industry throughout the Industrial Revolution. Machinery that was invented for convenience brings about the transform in the entire humane history. Britain, which once was a rural and agricultural society, changed to an urban and industrial society throughout mechanism. The Industrial Revolution brought many material benefits that still remain established in the modern world. Britain became the central power in world trade after the revolution, as one suggested the next colony of Britain would be the universe. And these facts, allowed Britain stop the Malthusian Catastrophe. Industrial Revolution: Agricultural Revolution The Industrial Revolution, which began in the eighteenth century in Britain, also led to the Agricultural Revolution, which saw a massive increase in agricultural productivity and net output. The Great Britain was based on agriculture, and rural lives. Despite the great gains in industry throughout mechanism, agriculture remained the nations basic occupation, and therefore, enclosure movement, mechanization, four-field crop rotation and selective breeding were used to improve the agriculture (Gay). Agricultural Revolution is another major factor why the Industrial Revolution could bring to an end of the Malthusian Catastrophe. In Britain, before the Industrial Revolution was introduced, food was produced locally, and agriculture could provide for but a few large commercial towns. Somewhere around seventy five percent of the British population made their money farming, but in the winter, they couldnt farm, while in a mean time, farmers had to plow and plant by their own hands. Through out the 18th century, landowners became increasingly interested in finding new ways of farming, as ways of increasing the food supply had to be found due to the increasing population (Gay). Therefore numerous methods for farming were introduced during the Industrial Revolution, which eventually led to the Agricultural Revolution. With the start of the Agricultural Revolution, agriculture and farming families changed, and there occurred massive production in agriculture, including crops and grains. The machines and new techniques that ameliorated the efficiency in farming in agriculture were wide ranging, from breeding to machine. Along with these techniques and machines, many farmers were able to accelerate agricultural production, without having to spend a long time. For instance in 1730, Joseph Foljambe came out with an invention, called the Rotherham plough, the first iron plough to have any commercial success (Kennedy). The machine, which was made of iron and mould board and share, was covered with an iron plate that made it lighter to pull and more controllable than the previous ploughs (Alan). The machine, during the Industrial Revolution, was usually used to turn the soil more effectively with less draft, wear, or strain on the ploughing team, which helped farmers with farming (Kennedy). Another example that provided the efficiency in farming in agriculture was a technique called the three field crop rotation, which Charles Townshend brought to Great Britain after learn ing it from Flanders (Billet). During the middle Ages, the Great Britain had employed a three year crop rotation, in which different crops are placed in each of two fields. Over the following two centuries, the regular planting of legume in the fields, which were uncultivated gradually increased the fertility, and the planting of legumes helped the farming to increase plant growth in the empty field due to their ability to fix nitrogen in the soil (Harskamp) This technique was used as farmers could grow more livestock because there was more food of higher quality. In addition the manure was used as an excellent fertilizer, as it could produce productive crops. Both these techniques were brought during the Industrial Revolution, and helped the farmers grow more livestock that is in higher quality. At any rate, the Agricultural Revolution, followed by a wide-ranging of mechanics and techniques invented during the Industrial Revolution, played a principal role in stopping the Malthusian Catastrophe. Many historians note that the Malthusian Catastrophe referred a return to subsistence level conditions as a result of agricultural production being eventually outstripped by growth in population. Thomas Malthus argued that the unprecedented population growth will outpace the agricultural revolution, and this will result in deaths through starvation and hunger (Thomas). However, it did not happen. The industrial revolution was the driving force behind social change in Britain, especially the rural lives. New inventions and new technologies had changed the ways of farming, and helped the farmers grow more livestock. The agricultural productivity of Britain grew significantly in the period of the agricultural revolution, that it was estimated that the productivity of wheat was about nin eteen bushels per acre in 1720, and that it had grown to twenty one to twenty two bushels in the middle of the eighteenth century (Turner). Although there still was an increase in population, the introduction of the agricultural revolution, followed by the industrial revolution allowed the population growth to be sustained, and the Malthusian Catastrophe didnt occur. The machines and techniques during the Industrial Revolution did more during the 1800s to raise peoples standard of living in farm lands than all the actions of legislatures and trade unions. The machines and techniques used during the industrial revolution, although played a lot of necessary roles in increasing the agricultural production, have negative interpretations as well. Some historians argue that the agricultural revolution was harmful to some of the farmers as the enclosure movement kicked many traditional farmers off the community owned land they had used, putting them out of work (Snooks). Second, with fewer people needed to grow more food, other farm workers were put out of work. More importantly, the population of Britain rose relatively quickly that the population in 1750 reached the level of 7.7 million. Poorly managed farms and ranches were also problems that they contributed to pollution through pesticide abuse and emission violations (Snooks). There occurred soil e rosion through lack of proper stewardship and animal cruelty through ignorant or willful mistreatment of animals. Despite of the negative interpretations toward the machinery in factories, the fact that Britain had achieved a great progress in farming, and farming production throughout the Industrial Revolution is not deniable. Machinery and techniques that were invented or brought for convenience brought about the transform in the entire Britain agriculture. Britain, although was changed to an urban and industrial society throughout mechanism, its agriculture still remained the nations basic occupation, and Britain tried to improve the techniques under the basis of improvements in industrial machines. The Industrial Revolution brought many material benefits that still remain established in the modern world. Undergoing the industrial and agricultural revolution, Britain could be the central power both as a rural, and an urban country. This is important because the Malthusian Catastrophe concerned about the food production being outstripped by the increasing number of population. As the food prod uction increased following the newly introduced techniques and inventions, Britain could avoid such a catastrophe. Industrial Revolution: The Enclosure Movement Britain was based on agriculture, and rural lives. Food was produced locally, and agriculture could provide for but a few large commercial towns. (Industrial) In addition, Most of the British population made their money through farming. However, land owners became interested in the new way of farming, which would increase the productivity. Before the introduction of the Industrial Revolution, there occurred an Enclosure Movement in the 18th century, which revolutionized the landscape of rural Britain (More). As a result of the enclosure movement, instead of communal exploitation of land, property could be managed privately (More). The community in a typical English farmer society was no longer in charge of land, and there was no longer a loose and lax policy on the occupation of land (agricultural). It was after the Industrial Revolution, when the process of enclosure was most apparent. Numerous acts and bills were signed by the English parliament for separate and different parts of land, and the movement revolutionized economic activity by isolating and organizing different farms (Agricultural). Also, its ability of better rising of crops and animals made the enclosure movement become so popular that Trim hedges and compact fields have, for the most part, replaced the wide commons and the scattered, intermixed strips of the old husbandry once practiced over a large part of Britain (Gay). The Enclosure movement was not merely an alteration of agricultural technique, nor was it, on the other hand, a series of spasmodic, cataclysmal upheavals, overwhelming an unfortunate peasantry with each successive convulsion (Gay). The Enclosure Movement played countless important roles in stopping the Malthusian Catastrophe. One most important role was that it improved the agricultural production. In order for landlords to make the most efficient use of the land, they had to manage the field as they saw fit. This was, of course, impossible under the three field system (System of agricultural cultivation in Western Europe; included one-third in spring grains, one-third fallow) (Agricultural), which had dominated English agriculture from the 9th century. Since farmers, small and large, held their property in long strips, they had to follow the same rules of cultivation. The local parish or village determined what ought to be planted. In the end, the open field system of crop rotation was an obstacle to increased agricultural productivity. The solution was to enclose the land, and this meant enclosing entire villages. Landlords, by petition to Parliament, started enclosure, and in the 19th century, more than 900 acts of enclosure were passed (agricultural). The enclosure movement could prevent the Malthusian Catastrophe as it ultimately contributed to an increased agricultural surplus, necessary to feed a population that would double in the 19th century. Another important role it played was the mobility of the workers. The Enclosure Movement, although was indirect, and roundabout, also contributed in improving the British economy. The enclosure movement dramatically changed the English way of life, leading to the enormous economic upheavals that had a profound influence on the modern society. As a result of the enclosure movement, many peasants and working class people were forced to move to the cities, where they could get jobs. Consequently, large numbers of people left rural areas to move into the cities, where they became laborers in the factories during the Industrial Revolution (More). In the cities, they played as factory workers, being engaged in increasing the industrial production s. In fact, the Malthusian Catastrophe referred a return to subsistence level conditions as a result of agricultural production and economy being outstripped by growth in population (Thomas). Thomas Malthus argued that the unprecedented population growth will outpace the agricultural revolution, and this will result in deaths through starvation and hunger. However, it did not happen. The enclosure movement was the driving force behind social and economic changes in Britain, especially the rural lives. By revolutionizing the landscape, and also by appropriate public land for a private benefit, Britain could make a huge improvement in increasing both the agricultural and economic productivity. The agricultural productivity of Britain grew significantly in the period of the enclosure movement, and had also made Britain, a center of the world economy. Although there still was an increase in population, the introduction of the enclosure movement, followed by the industrial revolution allowed the population growth to be sustained, and the Malthusian Catastrophe didnt occur. Despite the fact that the enclosure movement played lots of important roles in increasing the agricultural production, and improving the British economy, therere also some negative interpretations toward the movement. Historians often go against the need of introducing the Enclosure Movement for two main reasons; one, it kicked many traditional farmers off from the community owned land they had used, putting them out of work in the cities (Snooks). Second, as the result of the population growth in cities, poor people lived in very small houses in cramped streets, while homes shared toilet facilities, and open sewers (Tuttle). Furthermore, disease was spread through a contaminated water supply. Third, peasants, and lower class people, who lost their land to work on, moved to towns, where all families had to work (Tuttle). Therefore, even children had to work in factories under poor working conditions. Although there are some negative aspects toward the Enclosure Movement, the fact that Britain had achieved a great progress in agricultural productivity and economy could prevent Britain from the Malthusian Catastrophe. By revolutionizing the landscape, Britain enjoyed the increasing amount of agricultural production that could support the increasing number of population. Moreover, the facts that farmers and low class people moved to the towns made British economy increase. The Industrial Revolution brought many material benefits that still remain established in the modern world. Undergoing the industrial and agricultural revolution, Britain could be the central power both as a rural, and an urban country, which in fact, allowed Britain to prevent the Malthusian Catastrophe. Conclusion The Industrial Revolution was a great shift in the eighteenth century in Britain. When Thomas Malthus, a well known economist, came out with the theory, about the agriculture and economics being outstripped by increasing number of population, many people in Britain were worried about the growth rate of population. The introduction of the Malthusian Catastrophe meant the introduction of a tremendous disasters, which include diseases, misery, vice and poverty. The fierce was heightened when the capacity theory, which was concerned with the idea of resources becoming limited, reducing the populations rate of growth, was introduced, resulting in a large populace trying to find a way that could stop the catastrophe. However, the Industrial Revolution opened a new road, not only for Britain, but also for the world, with a concept of introducing new machines, techniques, and a movement to the agricultural based country. Although the Industrial Revolution is often harshly criticized for the negative outputs they brought, such as pollution, poor working conditions, and taking up of rights, it was the Industrial Revolution that could have prevented Britain from the Malthusian Catastrophe. Britain, by going through the Industrial Revolution, changed from a rural and agricultural society, to an urban and industrial society. As agricultural revolution was introduced, the efficiency in farming was ameliorated. Also, it became one of the most powerful countries in the world with its massive increase in agricultural productivity, and economy. Although some historians argue that the whole Industrial Revolution was not justifiable, the Industrial Revolution resulted in efficiently produced goods, agricultural revolution, and the enclosure movement, which eventually prevented Britain from the Malthusian Catastrophe.

A Study On Barbie Global Market Marketing Essay

A Study On Barbie Global Market Marketing Essay International marketing is the performance of a companys product and services to consumers in more than one nation to produce profit. It is one of the most vital elements of marketing functions to trade their companys products or services internationally rather than locally. This brings more advantages and benefits the organization itself as well as the country. However, trying to trade internationally influences by many factors and cause difficulties. And it is the task of these companies to study these factors prior in order to initiate business or trade with other countries effectively. These factors include the culture, economic and political factors. This essays discussion base on the case study, Barbie: The American Girl Goes Global. Barbie is worldwide brand name invented by Ruth Handler defining as a small scale anatomically improbable modelled plastic figure of a human being especially a childs plaything and collectable dolls. It is the brand name for Mattel Inc., the organization for producing these toys and dolls. Barbie effectively starts its operation and selling out of its products at the American Toy Fair in New York City in 1959. Since then, Barbie become popular and operate effectively due to its increasing sales and revenues thus earning high profit compare to other American toy markets. Therefore, Mattel Inc expands its marketing situation and trade internationally where Barbie is currently selling out in more than 150 countries. These include European countries, Middle East, India and Japan. Therefore, this writing will discuss how Mattel Inc. deals with different culture issues, economic environment and political factors in these different countries in trying to market its products, the American Barbie doll. Throughout the given case study, it was basically talk about how different culture affects Mattel in trying to sell Barbie in the above mentioned countries. Culture is the acquired knowledge that people use to interpret experience and generate social behaviour (Keegan Green 2003). Each country has its own culture values and different from one another. And because Barbie trade worldwide, Mattel tend to carefully study the culture environment in those countries and analyze culture issues arise. The cultural issues of these countries affected the selling of Barbie can be reflected from different things. These include the language use, the religion involves, the social behaviour and the traditional dress code of each country. However, some economic issues and political factors appear to influence its international trading. Barbie is a worldwide brand and they first entered the US market for selling their products because it was the place of founder. Since then, Ruth Handler realizes the importance of children then decides to produce Barbie to motivate her daughters dream of her future. These products were three dimensional adult female dolls using by children to play with and it was popular in America because they initiate with high amount of sales of total 351,000 dolls at $3 each for the first year on the market. This occurs because Mattel identify its target market such as the group of children up of 1 to 11 years old and they fully satisfy their needs for toys made of plastic and long lasting rather than the first available dolls were made of paper and cardboard. However, moving to other countries cause Mattel to create changes on Barbie according to culture issues of each county to make effective. For instance, Mattel was successfully launched in India at 1995 because they make changes of Barbie appearance according to local taste of painted with a head spot and dressed in a sari but still the universally recognize Barbie. When moving to Middle East, culture factors in these countries are very strict and Barbie face difficulties in trying to sell their products in these countries because they face opposition on religious and social grounds. Women in these countries including Iran and Egypt have very strict dress code. They are not allowed to expose any part of their hair and due to Islamic law they have to completely cover their body and only their eyes are shown. But the appearance of these female dolls highly affected their culture values because Barbie female doll illustrate the opposite side of their dress code. This causes parents and religious leaders to more strange reactions with the culture values represent by Barbie and Ken and they believe Barbie is seen in the Middle East where modesty matters as something of a tramp. Therefore, Egypt government exist with setting up government agencies for producing local dolls aimed to provide Islamic alternative to Barbie and trying to eliminate the image of Barbie in their nations. These dolls called Laila were making in accordance to the local taste of Egypt people and their culture because local toy producer believe Barbie is more dangerous than an American missile. Laila also produced according to recommendation from the Arab league department for children suggested that there is cultural gap when an Arab girl plays with a doll like Barbie because the average Arab girls reality is different from Barbie. Thus Mattel face more challenges and more competitive market place due to Laila because they appeared in local taste using Arab costumes for decorating and designing their quite and serious looking doll. Meantime, Iran has its own local doll producer, Sara and Dara still to compete against Barbie. These dolls apply the same situation as Egypt in producing with the local culture taste by featuring traditional clothing, headscarves and are available with family members thus reinforcing the importance of family for Iranian children. Meantime Sara and Dara are to provide an Islamic alternative to Barbie. However, Mattel did not attempt to stop there though they are forbidden but continue fight against Sara and Dara. And thus still able to operate successfully by gaining high revenues with high profit due to higher price with approximately 7 times the average monthly salary. Though that Mattel faced tough position in Egypt and Iran but still continue to struggle against local competitors. Facing the challenges of competition, Barbie has been losing market share to Susi the Brazilian local dolls made by local company, Estrela. This company has licensed to distribute Barbie throughout Brazil. Brazil is the best chance of successful marketing for Mattel because they account 37 percent of the countrys annual sales earn from toys market. Additionally, Brazil is one of the largest countries in South America in according to its rich economy, population and geographic territory. Unfortunately, the selling of the Susi dolls increase more than the Barbie sales in terms of cultural values. The Susi dolls were designed as an image of the Brazilian girls and reflect values as a true Brazilian girl and every Brazilian is proud of it rather than showing what they want to be. So instead of helping distributing the Barbie doll all over Brazil, the Barbie face a strong competition cause losing of their market share to Estrela the company that produce the Susi doll. Distributing Barbie throughout the Asian countries, Mattel faces great difficulties overcome the worlds second largest toy market, Japan. In terms of economic environment, Japan has high, favourable and competitive economic situation. Japan is a high income country, the second largest economy in the world and has large industrial capacity. And thus, Japan and the United States face strong and big challenges to compete each other because they have similar economic situation. Therefore, during its first 20 years of operated in Japan, Mattel realised that it is the most difficult situation a company faced because of their complex distribution system. Additionally, Mattel attempt to face strong competition from local brand and local competitor. For example, Mattel enters into marketing without studying the Japanese requirements for foreign investor to sell out their products. And thus, selling out Barbie in Japan has only a limit success because Japanese girl didnt know what the product is and it didnt work, commented by the Chief Executive Officer of mid 1990s, Josh Amerman. With that issue, a problem of low sales rise then Mattel joins with Takara, a Japanese toy specialist in order to make a difference for the Japanese to understand their product. They then join forces with Bandai, the largest toy company in Japan to sell their products legally after terminating relationship with Takara due to license disagreement. Moreover, a cultural fact appears that the Japanese has valued their dolls seriously because of their strong cultural tradition with a heritage of over 800 years and ceremonial importance. Consequently, Mattel started to cope with the Japanese culture in a view of the fact stated but they then discovered that the Japanese girls has preferred the local American Barbie is the best and the most well known. Mattel then dropped forces with Bandai and operates its own marketing office then introduced the American Barbie to Japan and they experienced a success with Long Hair Star Barbie as one of the top-selling dolls in Japan. These cultural factors helps increase the amount of Mattel global marketing. Fortunately, Mattel rejoined with Bandai once again and forming marketing, sales and product development to overcome the complex Japanese distribution system thus reducing operating expenses. Efficiently, a rise of 10 percent in the international revenue indicates from the 31 percent of Mattels total revenue as according to the good performance of Mattel marketing and their share to the international revenues. This effect of International Marketing helps Mattel improves the increasing of revenues and their shares. In conclusion, Barbie is fun and huge success story. I suggested that every company attempt to trade internationally and marketing their products worldwide must consider the culture issues, the economic situation and political factors of that foreign country in related to chosen products to trade. This led them to make their decisions and reflect the required changes to make on their products in relation with foreign country interest. As we can reflect from the above discussion, Egypt and Iran have very strict culture at how women dress up which not allowing them to expose any part of their body. But Barbie exists with the opposite site of their belief causing high risk in trying to sell out their dolls. Unfortunately, some situation may not affected by the culture issues. As in Europe, Barbie generate success because there was an average of 5 Barbie dolls at the childrens toy collections because Mattel adopted pan European approach to the Western European market. And thus, acting C hief Executive Officer Ronald Leob recommended that Barbie believes that the company will proactively adapt its products to local tastes, economic conditions and pricing rather than viewing the rest of the world. REFERENCES Textbooks: Keegan, W.J., Green, M.C (2005).Global Marketing (4th ed.).Upper Saddler River, N.J.:Prentice Hall Kotab, M., Helen, K. (2008). Global Marketing Management (4th ed.). Hoboken, N.J.: Wiley Websites: Barbie Doll History Invention of the Barbie Doll, Retrieved on 14 September 2009 http://www.ideafinder.com/history/inventions/barbiedoll.htm Culture of Iran, Retrieved on 14 September 2009 http://en.wikipedia.org/wiki/Iran#Culture Culture of Iran, Retrieve on 14 September 2009 http://www.cultureofiran.com/ Doing business in Brazil, Retrieve 09 September 2009 http://www.kwintessential.co.uk/country/brazil/doing-business-brazil.html Doing business in India, retrieve 09 September 2009 http://www.kwintessential.co.uk/etiquette/doing-business-india.html Japan Economy, Retrieve 14 September 2009 http://en.wikipedia.org/wiki/Japan#Economy Japan Government and politics, Retrieve 14 September 2009 http://en.wikipedia.org/wiki/Japan#Government_and_politics

The Pact Essay example -- Pact Analysis Essays

The Pact Assignment I found it difficult to relate with the book, The Pact, for near the first half of the story. The three boys, Rameck, Sam, and George all grew up in impoverished neighborhoods in New Jersey. They were surrounded by drugs, violence, theft, prejudice, and death. None of the 3 had a father figure within their home while growing up and discovered that it was extremely difficult to find any positive role models within their area. As kids, Sam and Rameck both caved under the peer pressure and became entangled in immoral activity. Rameck had even let adrenaline take over during a fight and stabbed a man in the thigh with a switchblade. As a result he spent 4 days in jail, some time on house arrest, and faced attempted murder charges, which were later dropped. Sam also spent 4 weeks in juvenile detention at a similar time for a mugging he had participated in. I am very fortunate to have never been put into this type of position. It makes me feel quite selfish for ever complaining about a negative situation in my own life. As very young children they had the understanding that one day they may be shot and killed. Most children are entirely sheltered from any type of violence, death, and immoral behavior, at least until they are tossed into the public school system. I was one of those children. My parents never mentioned to me any type of wrongdoing which in reality is considered commonplace in our perfect America. Though everyone pretended the bad wasn‘t there, that does not mean that it had never been experienced. As a young child my family did go through some problems. My father wasn’t home much, either doing his job, traveling from plant to plant (which were states apart) as a modular home inspector, or doi... ...idates/bush.new.html> â€Å"Economy.† Wikipedia, The Free Encyclopedia. 4 Nov. 2004. â€Å"George Bush.† The White House. 4 Nov. 2004. â€Å"George H.W. Bush.† Famous Texans. 5 Nov. 2004. Miller, Roger. â€Å"Bush & Bin Laden- George W. Bush had ties to Billionaire Bin Laden Brood.† American Free Press. 5 Nov. 2004. â€Å"President Bush, Jordanian King Discuss Iraq, Middle East.† The White House. 10 Nov. 2004. â€Å"President George W. Bush.† The White House. 4 Nov. 2004.

Shirley Jacksons The Lottery Essays -- The Lottery Essays

Everything may not be what it seems in Shirley Jackson’s short story â€Å"The Lottery†. Within the story there are many reoccurring themes, ranging from the townspeople inability to establish bonds to the Jackson’s displaying how easily humans will engage in behavior that is otherwise frowned upon once given an excuse. The most prominent of these themes is the loyalty the townspeople hold towards various items and rituals in their lives. The townspeople hold the utmost loyalty towards their tradition of the lottery. The second most noticeable theme is the lack of ties within the community. At the beginning of the Lottery some of the fragile community ties are evident it becomes obvious how easily they are broken. The final and most important of themes is how readily and without reserve the town members participate in a murder they have reclassified as a sacrifice. These themes are the most important within the Lottery because all of them are alluded to on more than one occasion. The black box of the lottery represents the loyalty of the town to traditions. Despite the state of the black box, which is splintered and becoming shabbier each year, the townspeople make no move to replace it. For example, â€Å"Summers began talking again about a new box, but every year the subject was allowed to fade off without anything's being done† (Jackson par 5). While on the other hand they did away with some the other traditions such as the official formally addressing each person who pulled and the wood chips, they cling tightly to the black box. The townspeople see the black box as a way to hold on to the past because supposedly it is made with pieces from the original box (Jackson par. 5). The main tradition they are holding onto is the Lottery i... ... killing an individual is needed to ensure a prosperous crop is not only disheartening but also a scary idea. This is behavior that is thought to be barbaric and a thing of days long past. The Lottery is a very surprising story with many themes all of which are important. The ones previously addressed are the ones that occurred more than others and also seemed to bring more to the meaning and interpretation of the story. Works Cited Coulthard, A.R. â€Å"Jackson’s THE LOTTERY.† Explicator 48.3 (1990): 226. Academic Search Complete. Web. 2 Mar. 2014. Griffin, Amy A. â€Å"Jackson’s The Lottery.† Explicator 58.1 (1999): 44. Academic Search Complete. Web. 2 Mar. 2014. Jackson, Shirley. "The Lottery" Literature Interactive Edition. 12th ed. N.p.: Longman, 2011 Yarmove, Jay A. â€Å"Jackson’s The Lottery.† Explicator 52.4 (1994): 242. Academic Search Complete. Web. 2 Mar. 2014. Shirley Jackson's The Lottery Essays -- The Lottery Essays Everything may not be what it seems in Shirley Jackson’s short story â€Å"The Lottery†. Within the story there are many reoccurring themes, ranging from the townspeople inability to establish bonds to the Jackson’s displaying how easily humans will engage in behavior that is otherwise frowned upon once given an excuse. The most prominent of these themes is the loyalty the townspeople hold towards various items and rituals in their lives. The townspeople hold the utmost loyalty towards their tradition of the lottery. The second most noticeable theme is the lack of ties within the community. At the beginning of the Lottery some of the fragile community ties are evident it becomes obvious how easily they are broken. The final and most important of themes is how readily and without reserve the town members participate in a murder they have reclassified as a sacrifice. These themes are the most important within the Lottery because all of them are alluded to on more than one occasion. The black box of the lottery represents the loyalty of the town to traditions. Despite the state of the black box, which is splintered and becoming shabbier each year, the townspeople make no move to replace it. For example, â€Å"Summers began talking again about a new box, but every year the subject was allowed to fade off without anything's being done† (Jackson par 5). While on the other hand they did away with some the other traditions such as the official formally addressing each person who pulled and the wood chips, they cling tightly to the black box. The townspeople see the black box as a way to hold on to the past because supposedly it is made with pieces from the original box (Jackson par. 5). The main tradition they are holding onto is the Lottery i... ... killing an individual is needed to ensure a prosperous crop is not only disheartening but also a scary idea. This is behavior that is thought to be barbaric and a thing of days long past. The Lottery is a very surprising story with many themes all of which are important. The ones previously addressed are the ones that occurred more than others and also seemed to bring more to the meaning and interpretation of the story. Works Cited Coulthard, A.R. â€Å"Jackson’s THE LOTTERY.† Explicator 48.3 (1990): 226. Academic Search Complete. Web. 2 Mar. 2014. Griffin, Amy A. â€Å"Jackson’s The Lottery.† Explicator 58.1 (1999): 44. Academic Search Complete. Web. 2 Mar. 2014. Jackson, Shirley. "The Lottery" Literature Interactive Edition. 12th ed. N.p.: Longman, 2011 Yarmove, Jay A. â€Å"Jackson’s The Lottery.† Explicator 52.4 (1994): 242. Academic Search Complete. Web. 2 Mar. 2014.

Individualized Educational Plans and 504 Plans

1. Marie and Mary had such different situations because they grew up at different times. We know Marie grew up before Mary because the writer said the school district was not required to educate her. Marie's parents had no real choices for their daughter. When the one school appropriate for her closed, the school district did not have to do anything further. They tried custodial placement for Marie but clearly that was not good for her. So they brought her home and did the best they could. Marie did not learn any real life schools. She never went to a regular school, didn't participate in social activities or clubs, and did not learn a skill so she could be self-supporting. By comparison Mary was born after federal laws requiring education for all children was passed. She had early intervention. She also had parents who understood the law and Mary's rights. They joined a support group, which probably encouraged them to fight for a normal education for Mary. When the school wanted to put Mary into a self-contained class, her parents asked instead for her to be placed in a regular classroom. The school district did this well, providing support for Mary. Mary had different kinds of academic accommodations such as a computer that could read text to her and other accommodations. Mary received extra help to learn how to cope with the demands of junior high, and in high school she began vocational training. Mary had friends at school and vocational goals for herself. The result is that while Marie needs to be taken care of and her parents worry about what will happen to her when they die, Mary has been prepared for life from the time she was a toddler. She has always been around children without handicaps and has had a chance to develop the verbal and social skills she needs to get along in the world. 2. IEP's, or Individualized Educational Plans, and 504 Plans have some similarities. They are both formal plans to help an individual child overcome learning differences so that child can be more successful in school. This IEP shoulc include statements about the child's strengths and weaknesses, and should describe exactly how the school will provide for the child's educational needs. an IEP includes specific goals and clearly state the services the child will receive, including the amount of time and the type of specialists who will provide them. IEP's have to be written according to a specific body of laws and regulations. Some of those laws and regulations are specified by the federal government under the I.D.E.A. law, but in addition, each individual state has its own set of guidelines and rules. The state's rules must be compatible with the federal ones but the rules can differ quite a bit from state to state. If a school does not follow the child's IEP, the parents have a number of legal remedies. A 504 Plan is also a written plan to provide instructional or other school services to a child, but 504's are covered by the Rehabilitation Act of 1973. Because of this, rules and regulations that apply to IEP's may not apply to 504 Plans. 504 Plans typically help children who do not receive special education services and who do not have an IEP. One use of a 504 Plan is to provide services after a child's IEP has been ended. 504 Plans do not have as many legal protections as IEP's do.

Fast food Essay

Advantages and disadvantages of fast food Food that is prepared and served quickly is termed as ‘fast food’. Fast food such as McDonald, KFC, Pizza Hut, Burger King and others already suits perfectly into the fast paced life of a modern era. There are about 400 KFC’s restaurant, more than 150 McDonald’s restaurant and about 50 Burger King’s restaurant in Malaysia. Despite all the debate about the advantages and disadvantages that fast food has, the industry is flourishing. The most evident advantage of fast food is that it saves time. At the end of a hard-working day, when one returns home all tired and hungry, there is nothing better than getting a ready meal such as pizza or burger. Besides time, cost saving gives fast food an edge over the meal prepared in the kitchen. If one lives alone, then it is cheaper to buy a meal at the supermarket instead of cooking it at home. Usually, fast food is higher in soya, fat, sugar, oil, fried meat, salt, cheese, mayonnaise and obviously calories. In fact, fast food is more unhealthy than home-cooked meals, because it contains higher amounts of unwanted nutrients like salt, fat and various types of additives (artificial chemicals). The disadvantage of fast food is it will cause obesity in population, high blood pressure, strokes and related diseases of the heart. Nowadays, fast food restaurant becomes a good place for youngsters to hangout with friends and peers. This is a factor that is making a number of families spend less and less time together. As a result, relationship between family members become bad. Fast food has its own pros and cons. If we making some smart choices while placing the order for fast food, we can definitely minimize the drawbacks of fast food. Salads are a smart choice. If you could choose between the fried and boiled options, order the boiled preparation. Avoid ordering carbonic drinks when you are thirsty, go for fruit juices, low-fat milk, diet soda.

Advertisement and Promotion in Business

Abstract With the increase in competition among different businesses across all industries, it is vital for companies to ensure that they implement ideal promotional strategies to maintain their competitiveness. This paper presents an in-depth analysis on several aspects of business advertisement and promotions. It addresses the scope of marketing strategies, which covers the process of communication in advertisement, the organization of the advertisement industry in the United Kingdom, the regulation of the industry and the current trends in advertising. It also covers the concept of below-the-line advertisement and suggests the promotional strategies that can be used by Pringles, a well renowned snack brand. Introduction Advertisement and promotion play a vital role in the marketing of products and services of any company by increasing brand awareness and attracting customers (Shimp & Andrews, 2013). It is one of the four components of the 4Ps of marketing, which comprise of product, price, promotion and place (Pride, 2013). Whereas there are different approaches to advertising and promotion, they all have the main objective of communicating about what companies have to offer to their target clients (Percy & Rosenbaum-Elliott, 2012). With the ongoing increase in competition across all industries, companies that fail to advertise or promote their products and services risk losing their competitive edge regardless of how proper the other elements of the marketing mix are (Reynolds & Lancaste, 2013). This paper covers different issues of advertisement and promotion. These include the marketing communications’ scope and below the line advertisement approaches that can be used to promote Pringles, one of their products. It also designs a plan for an integrated promotional strategy for Pringles. Task 1 – Scope of Marketing Communications1. Explain the communication process that applies to advertising and promotion.Communication in advertisement and promotion aims to ensure that that the messages that businesses intend to pass to their consumers are effectively relayed (Shimp & Andrews, 2013). There are different steps through which these messages undergo before arriving to their target audiences. In promotion and advertisement, the sender – in this case, the advertising company – encodes the message and relays it through a transmission device (Wharton, 2013). Encoding is the creative creation of cues that can either be verbal or non-verbal that will pass the intended message to customers in the most effective manner and also attract the highest possible attention among the target customers (Reynolds & Lancaste, 2013). After the message has been encoded, ideal transmission devices or avenues are used to pass the message (Wharton, 2013). With the different customer segments being targeted by companies, it is important to select the most ideal avenue through which the advertisement can be passed (Pride, 2013). The message is then decoded by the receiver, where it will trigger different actions in response to the advertisement, which include making purchases of the advertised products or services (Reynolds & Lancaste, 2013). Whereas companies expect the communication processes of advertisements to lack barriers, there are several that may limit the attainment of the intended advertisement objectives (Wharton, 2013). One of these is the presence of many other adverts by competing companies that may divide the attention of target consumers this is mainly referred to as clutter (Kaser, 2012).2. Explain the organisation of the advertising and promotions industry.The advertising and promotions industry com prises of different entities. These include advertisers, advertising agencies, media organizations and external facilitators (Friedlein, 2014). The roles played by all these parties contribute towards the success of the industry. To ensure effectiveness of this industry, different countries have different approaches of managing these involved parties (O’guinn et al., 2011). In the United Kingdom and Europe, there are different bodies that are involved in the running of the industry. These include the European Association of Communications Agencies (EACA), and the Promotional Marketing Council (PMC) (Warc, 2014). EACA represents media agency associations and full-service advertising across Europe (EACA, 2014). It is based in Brussels, Belgium, and focuses on the promotion for responsible effective and honest advertisement. The organisation also promotes high levels of professionalism and fosters close cooperation among different advertisers, agencies and media outlets in Europ e. PMC, on the other hand, represents the sales promotion industry. Some of the parties represented include suppliers, clients and agencies across several countries in Europe (Warc, 2014).3. Assess how promotion is regulated.Regulation involves the creation or certain rules and regulations to govern different activities in advertisement and promotion. In the United Kingdom, an advertising self-regulatory system for non-broadcast advertising was set up in UK in 1961. This step was taken to ensure that advertisements are responsible and achieve the purpose of making customers aware of products and their repurchase of the products. The UK regulates the promotion industry by using a combination of practice and legislation codes (Advertising Standards Authority, 2014). There are two regulatory committees that create, revise and monitor advertising codes. These are the Broadcast Committee of Advertising Practice (BCAP) and the Committee of Advertising Practice (CAP). The BCAP code creates broadcast advertising rules while CAP creates rules for non-broadcasting advertising, direct marketing and sales promotion (Farrell & Gordon, 2012). These rules are enforced by the Advertising Standards Authority (ASA). With the changes that are always taking place in advertising, these rules are regularly revised to increase effectiveness (Kaser, 2012). However, keeping up with this pace is quite challenging because of the increase in advertisement avenues that has been made possible by technological advancements. As a result, increasing numbers of customers are falling prey to advertisers that advertise inexistent or poor quality products (Cho et al., 2014).4. Examine current trends in advertising and promotion, including the impact of ICT.The current trends in advertising and promotion have majorly been influenced by the increase in the use of the internet and social networking among target customers, which has largely been as a result of ICT development (Friedlein, 2014). There are various internet related trends in product advertising and promotion. These trends include; social media, online display advertising and mobile advertising. Advertisements on the social media, such as Facebook and Twi tter, are on the rise and are referred to as sponsored content (Seth & Kapoor, 2014). Companies are taking advantage of the growing number of people using these avenues because in total, there are approximately 2 billion people signed up to different social media platforms (Tuten & Solomon, 2012). Online display marketing is on the rise, and involves the advertisement of company websites on other websites that target consumers frequently use (Kaser, 2012). According to Persaud and Azhar (2012), an increase in the use of smartphones has also given rise to internet mobile advertising. This is where advertisers reach consumers personally through platforms, such as social media or sending links to company websites, in the form of text messages (Persaud & Azhar, 2012). Whereas these developments provide a convenience of reaching a wide range of clients in a short time and on a smaller budget, there are also different associated demerits (Friedlein, 2014). One of these is the information risk that customers and companies may be prone to because of hacking (Cho et al., 2014). Social media has been regarded by some researchers as one of the fastest avenues through which information passes. Thus, any mistake by a company that may tarnish its reputation can be detrimental to its brand (Tuten & Solomon, 2012). Task 3: Primary techniques of below-the-line technique of sales promotion1. Explain primary techniques of below-the-line promotion and develop a BTL campaign for the brand, â€Å"Pringles†Below-the-line promotionBelow-the line advertisement is a promotional strategy that tends to use other mediums apart from the typical ones like the internet, broadcast, print and billboards (Kaser, 2012). Many companies in the present-day business environment utilize this strategy alongside above-the-line and through-the-line advertisement (Reynolds & Lancaste, 2013). One of the main attributes of this approach to advertisement is that it is less expensive. However, many companies combine this with above-the-line promotions so as to maintain a better market position, below-the-line promotion being just as complement (Gautam, 2013). Several below-the-line advertisement techniques are discussed hereunder. Field marketing or promotion: It is a process through which salespeople target customers on a one-on-one basis with the aim of promoting certain products and services (Stone & Desmond, 2007). One of the advantages of this approach is that it provides customers with a close interaction with the product being promoted and the salesmen. However, this is time consuming and some customers may not be quite welcoming to the salespeople (Sigala, 2010). The use of coupons: this below the line approach to promotion involves handing coupons to prospective purchasers of commodities and offering incentives or discounts to attract customers, especially those who are price-sensitive (Wharton, 2013). Given that such approaches often offer product at reduced prices for a short duration, there is always a risk of reduced sales when the company resumes its original prices (Kumar & Rajan, 2012). Loyalty programs: These are packages that offer rewards to the frequent buyers of commodities due to their loyalty to the retail outlets (Grewal et al., 2011). Such programs are common in the airline industry, where frequent flyers of a given airline numbering a specified number of flights are awarded for their loyalty in different ways, which may also include free flights. These programs are however more ideal for customers with easy accessibility to the company products (Kaser, 2012).A below-the-line campaign for PringlesPringles is a potato and wheat manufactured snack owned and run under the Kellogg Company (Pringles, 2014). Below-the-line advertisement can be used to compliment the current promotional strategies used. One of the below-the-line approaches that can be used to market Pringles is the field promotion or field marketing approach. To effectively implement this promotional strategy, it is vital for the company to recruit salespeople that have the experience and skills needed to enable them convince people they have never met before to choose the Pringles over competing products in the market (Kaser, 2012). Small samples ought to be distributed for free or be sold at a lower price. Considering that the company mainly targets teenagers and students (Gillespie & Hennessey, 2010), it is advisable for the company to use younger salespeople who are more aware of how to approach and appeal to teenagers. The most ideal places that promoters of this product can target are those with high population of teenagers, like schools, colleges or recreational parks. Though this marketing approach provides an excellent avenue for building a relationship between the target customers and the brand, companies have to invest heavily in training salespeople or promoters to enable them deal with customers of diverse tastes and backgrou nds (Sigala, 2010).2. Evaluate other techniques that can also be used in this BTL campaign.Apart from the above below-the-line approach that can be used by Pringles, there are several other methods that may be adopted to boost sales and promote the product. They are examined below. Pringles can use the Intercept method, where trained sales personnel are positioned at retail outlets besides the shelves holding Pringles in retail stores and supermarkets (Stone & Desmond, 2007). Their main role is to persuade incoming buyers into the stores to purchase Pringles by highlighting their advantages over other competing products. Whereas this approach can increase the sales for the company, it has been criticized for causing impulse buying among customers (Pride, 2013). Sponsorship is also an ideal below the line promotional strategy that can be used by Pringles. This is whereby the company supports events and activities through provision of funds and other resources that are valuable to the success of the event (Woisetschlager & Michaelis, 2012). For Pringles, this strategy can be implemented by sponsoring sports for schools and youth concerts. Awareness of the company or products can be increased by ensuring by printing T-Shirts, caps or any other apparel to be worn by those attending the event. Even with this convenience that the strategy offers to customers, it can be quite cost intensive for the company depending on the size or magnitude of the event being sponsored (Lee et al., 2012). This may have an adverse impact on the company’s return on investment. Task 4: Plan Integrated Promotional Strategies1. Follow an appropriate process for the formulation of a budget for this integrated promotional strategyAn integrated promotional strategy refers to an approach to promotion where a company uses different avenues to and tools to increase the awareness of products (Kaser, 2012). This section presents a plan for a promotional strategy that can be used to market Pringles. Even with the current success that it enjoys across the markets that it operates (Gillespie & Hennessey, 2010), there is still a need for the company to penetrate more in the market and further increase its market share. To implement a successful promotional strategy, it is vital for the company to identify the resources or activities that will be involved. After they are identified, the appropriate budgetary allocation will be done to facilitate the strategy (Reynolds & Lancaste, 2013). The avenues that will be used in this promotion strategy are TV commercials, billboards and online advertisement through social media outlets. The budget is summarized as below. Promotional TechniquesBudget allocation TV commercials?1 million Billboards?100,000 Social media promotion YouTube video advertisements?50,000 Facebook?50,000 Twitter?50,000 Total?1.25 million 2&3: Carry out the development of a promotional plan for the Pringles and plan the integration of promotional techniques into the promotional strategy for PringlesThe table above represents the promotional techniques that will be used in the promotion of Pringles. TV commercials will be used by airing advertisements of the product on channels that air programs that are mostly viewed by the company’s target customers, who are teenagers and the youth (Saxena, 2010). The most ideal channels on which to air these advertisements are music or sports channels. Billboards will be effective if they are located in areas that are densely populated and are located close to outlets of the products. With an increasing number of people who have signed up on Facebook and Twitter social networks, advertising products on these sites also increases their visibility among the target audience (Tuten & Solomon, 2012). It also enables the company to actively engage with the customers that it is tar geting. Thus, it will be imperative for Pringles to consider utilizing these avenues for promotion.4. Appropriate techniques for measuring campaign effectivenessThere are different approaches that can be used by companies in measuring the effectiveness of their promotional campaigns. One of these is the amount of feedback from customers. This is usually mainly in form of inquiries through different avenues about the product being marketed (Pride, 2013). When inquiries are high, it means that the advertisement strategy was effective, and vice versa. Another approach that can be used is the estimation of sales prior to and after the launch of the promotional campaign or the return on investment (ROI) (Kaser, 2012). Successful promotional campaigns ought to result in an increase in sales levels of the company and create revenues that surpass the investment that was put in the promotional activity. For social media advertisements, tools such as SentiStrength can be used to assess the re ception of consumers to the advertisements. SentiStrenth is a sentiment measuring tool that evaluates the level of positivity or negativity of short texts that are mainly used in commenting on social media sites (SentiStrength, 2014). Conclusion Advertisement and promotion are vital components of the marketing mix. Some of the roles that they play include increasing of awareness among target customers about a company’s products and attracting new customers. This paper has addressed different issues that relate to this component of marketing. Under the scope of marketing communications, the paper has explained how the communication works process in promotion. It has also discussed how the organisation and regulation of the advertisement industry in the United Kingdom. The concept of below-the-line advertisement and an integrated promotional strategy that can be used to market Pringles have also been presented. For companies that intend to maintain their competitiveness in the market and attract a wide range of customers, it s vital for them to ensure that their promotional strategies are relevant to their target audiences. Whereas this paper has provided an in-depth understanding on the concepts of advertising and prom otion, in future, primary research can be incorporated, with members of the marketing department and a section of its target customers as respondents. References Advertising Standards Authority, 2014. About Regulation. 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