Business cards Essay

With vexation cards, commonwealth could musical accompaniment them in their w every(prenominal)et or pocket, as they be downhearted and light to carry roughly. Also, muckle keep them around their ho work serious in case they remove to assoil up a certain demarcation and people do look at business cards to see what the business is promoting and looking at to see if they need it. Posters Posters argon a vast way to catch some matchlesss eye as they be, bold, beamy and in your face all the time. You chamberpott ignore add-ins as they be really enceinte and your look just acquire off a hold of the image and stares at it and you are attracted to it because of the vibrant colours.If Errol uses posters than he would get a wide audience, as galore(postnominal) people would pass the poster whilst they are driving walking and so forth With posters they are too a bulky way of promoting his business as they are out(p)side with a wide audience. Web Page on that point i s such a wide audience on the Internet, so with a weave page on the Yellow Pages or Thomson Local site, at that place is a guarantee that lots of people would be browsing those sites in search of a service.With the meshwork sites they are a good deal easily coordinate and categorised so it would be very favorable to locate something you may need and very fast. They even do it by area and business names as well so the searching is a good deal red-hot and easier. I gestate got evidence of disparate marketing medias of second-string research in the back of the coursework (appendices) in that location it exit show the different types of ways you discount advertise. Here I am sack to save why I chose these telecastings as evidence. Yellow PagesPictures 1, 2 and 4 are from the Yellow Pages and in these delivers you support see how the person had laid out to advertise their business. Picture 1 the writing stands out as its blue and the background is white, scarce with photographic film 2 these people didnt necessity to perish as practically money on advertizement so they kept it plain and simple and unfortunately with this advertising it is non going to catch anyones eye so they wont get as much customers as picture 1 and 4 would get. Pictures 1 and 4 stand out much much, even though they are still small, they are so much expectantger than picture 2.Thomson Local Pictures 3 and 5 are from the Thomson Local book. Picture 3 is in briefer representable as there are a class of colours, but not so much colours so it keeps it tough and calm looking and it doesnt look oer fall aparte. The writing is also kind of clear on it even though the ad seems to look quite small. But, picture 5 is huge this stands out on its page and catches the commentators eye to that ad straight away. The orange background helps it as its so bright, you wadt take you eyes attain it, as its so attractive.Picture 5 also has a lot of information around the busines s, they have to a greater extent information than picture 3 but you wouldnt need that much information so that amount of information for both the pictures is just fine. The Leader Picture 6 is from the local Leader newspaper and this ad is quite good as its quite big and bold. There are only cardinal colours but the readers eye is still stick into looking at the advert. This ad has all the information you would want to realize about the store and the phone military issue is very bright so you wouldnt need to squint to read it and all the writing is clear and is understandable and easy to read.Web Page Pictures 7 and 9 are both web pages. Picture 7 is from yell. com and picture 9 is from thomsonlocal. com. By doing web pages the customer can easily find what he/she is looking for as the searching is quick and easy, as everything is organised and categorised. It is very easy to find what you are looking for and its very sufficient, so if you befogged the book of each of these s ites than all you have to do is go to the web site and find what you are looking for there. These web sites have all the details you need to know about the business and it has ways that you can contact the business to. Business CardsPicture 8 is a business card and these are great to use, as they are small and easy to carry and people can keep it in their purse and you can have all the information you need on them about your business. I chose this business card as the number is very big and takes up nearly the whole card and the name of the company comes near so people have a rough idea about what the business does. This business card is just right as it has just the right amount of information on it like a web site, phone number, companies name and as its double sided, there is much information on the back about the prices they charge.Posters Picture 10 is a poster about a motor garage. I prize that the poster is very simple, its also very eye catching but it doesnt have that mu ch information on it. This poster doesnt have as much information on it than it should have, but thats ok in a way, as you wouldnt want to comminute everything up in one tiny poster. The colours are courageous as they all just stand out and as the picture is animated it looks quite fun in a way as it looks interesting to look at. But there is no phone number or address to locate the business or get in touch with them.Leaflets Picture 11 is a leaflets former cover. As we can see it doesnt give as much information away but thats probably in the inner(a) of the leaflet. The colours are again bright and a clever use of colours like a dark colour and a bright one so each colour exploits each other one stand out. The title could also be quite catchy, as people wouldnt want to get ripped off by a garage so they volition look at this leaflet so they get a better deal this title is a way people could save money.For each of the media stated which is appropriate to Errol, I am going to a nalyse it and say the advantages and disadvantages of it. Local Newspapers Advertising in local newspapers is great as the newspaper is free and everyone has one. So if Errol were to advertise in a local newspaper like The Leader than, loads of people in that catchment area would know about him and the word can spread around quick as everyone reads the newspapers. It costs about i 200 per calendar week to advertise in the local newspapers, but if it was a regualr advertisement than it would get 20% discount off a week.On the other hand, in newspapers, people mainly look at the articles not the adverts so they bunk to ignore them and newspapers get recycled and throw away so they wont get looked at again. Newspaper adverts dont get much attention and businesses dont get helped by these adverts, so if you were to have an ad in the paper then it should stand out a lot and the reader should want to look at the ad. Radio stead If Errol were to get an advert on the piano tuner than it s very credibly that loads of people would be listening to the advert and its also very likely that people in the area if his business would be listening too.With the radio, there is a wide audience and adverts on the radio are more effective than adverts on the TV as you can change the channel, but with the radio people arent as daunted with the adverts because if they are driving they cant mess about with the radio. If there is an advert on the radio than people like to paint a picture in their head about the advert, consequently making it more successful. The cost of advertising on the radio can be quite expensive and I have the figures of how much it would cost roughlyA simple advertisement for a small station will normally cost i 200-i 300. London stations and Digital Stations can cost up to ten times that. The price includes script writing, sound recording recording production, actors to voice the ads, music (if used) and special effects (if used). All of this has to be a ccredited for broadcast for 12 months from the first time its played. Aim to spend at least 10% of your budget on the creative for modellingA i 2,500 campaign on a small station over four weeks will probably run with one function of creative which might cost you i250. A i 25,000 campaign over a year will likely need a few different advertisements. At this level of investment, a jingle or audio identifier would be useful so listeners start to recognise your ads as soon as they hear them.A i 250,000 campaign over a year might be worth licensing a famous verse for i 25,000 so your company really stands out. But listeners may not pay attention to the adverts and if Errol was to get an advert on radio than it will cost him a lot of money and as hes just started the business it could lead him into bankruptcy.Sometimes motor garage ads on the radio arent as effective as people dont pay attention to what the people are saying and they think that its boring. Directories Yellow Pages The Yellow Pages is a great place to crowd your business, as the Yellow Pages is widely known, loads of people trust it more and as it comes free to your doorstep, every household has one. The Yellow Pages is also great as it has target areas so no one will be complaining about going too far to get a service as its all very near to them.Plus, its free to advertise in the Yellow Pages book, which displays your business name, address and predict number under a single classification heading of your choice. However, the disadvantages of the big yellow book is that its heavy to carry and people wouldnt want to be carrying that book around with them trying to find a suitable service and as there are millions of other ads, you are all competing and if your ad doesnt stand out as much as the others or doesnt sound very challenge than you will be losing customers as they will be going onto another business of the same service.So if Errol was to advertise in the Yellow Pages than he should mak e sure that his ad stands out the most on the page and that it looks appealing and trustworthy and to have the right information, like the information the customer would want to know not something they wouldnt.